Privacy Policy

Last Updated: July 30, 2025

This online Privacy Policy (the “Policy”) describes how Diamond Parking, Inc., and its affiliates and subsidiaries (collectively “Diamond Parking,” “we,” “us,” or “our”) collect, use, disclose, and secure the personal information we gather about you in connection with your use of the our websites, such as diamondparking.com and diamondparking.ca, (the “Site”), our apps, and when you otherwise interact with us (collectively, the “Services”).

For purposes of this Policy, personal information means data that classifies as personal information, personal data, personally identifiable information, or similar terms under applicable data privacy and security laws and regulations. It does not include data excluded or exempted from those laws and regulations, such as aggregated, anonymized, or deidentified data. Nothing in this Policy will constitute an admission or evidence that any particular data privacy or information security law or regulation applies to Diamond Parking generally or in any specific context.

In providing our Services, Diamond Parking may collect personal information on behalf and as a service provider for third parties. This Policy does not govern any information we collect on behalf of third parties, and you should consult their privacy policies to become familiar with their data collection and usage practices.

Notice at Collection: At or before the time of collection, California residents have a right to receive notice of our practices, including the categories of personal information to be collected, the purposes for which such information is collected or used, your rights with respect to such information, whether such information is sold or shared and how to opt-out of such uses, and how long such information is retained. You can find those details in this statement by clicking on the foregoing links.

1. YOU CONSENT TO THIS POLICY

By accessing, browsing, downloading, or otherwise using the Services, you confirm that you have read, understood, and agreed with this Policy. If you do not agree to this Policy, you may not use the Services.

This Policy applies regardless of how the Services are accessed and will cover any technologies or devices by which we make the Services available to you.

If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described in the “Contact Us” section below.

2. TYPES OF PERSONAL INFORMATION WE COLLECT

We collect information you voluntarily provide directly to us, information that we collect automatically when you interact with the Services, and information collected from third parties. The categories of personal information that we collect and the purposes for which we collect that information are described below.

A. Personal Information You Provide to Us

The following list describes the categories of personal information we may collect directly from you:

· Vehicle Information includes the make and model of your vehicle, the date, time and place at which your vehicle entered and exited our facility, video recordings of your entry and exit, and other information related to our rewards and other programs. We collect this information for providing the Services and administrative purposes.

· Account Information includes first name, last name, email address, phone number, and password. Account information may also include identification information such as driver’s license number and social security number. We collect this information when you provide it directly to us such as when you sign up for the Services, create an account through the Site, open an account with us, or fill out a form. We collect this information for providing the Services, administrative purposes, and marketing and advertising our products and services.

· Contact Information includes customer name, postal address, telephone number, and e-mail address. We collect this information when you provide it directly to us, such as when you sign up for newsletters, request information about our Services, create or open an account, or fill out a form. We collect this information for providing the Services, administrative purposes, and marketing and advertising our products and services.

· Payment and Commercial Information includes name, address, phone number, third party payment service provider-related information, debit or credit card information, bank account number and routing information, purchase and participation history, or other payment processing information. We collect this information for providing the Services and for administrative purposes.

· Responses to Surveys and Questionnaires includes information you provide to us when you respond to marketing materials, promotions, contests, or other surveys. We collect this information for administrative purposes and marketing and advertising our products and services

· Text Message Opt-In Information includes your opt-in consent to receive marketing messages from us through short codes or similar means. We collect this information for providing the Services, marketing and advertising our products and services, and for administrative purposes.

· User-Generated Content includes information about you included in content you upload, comment, or otherwise submit on the Services, such as your name and email address and products you may have purchased. Be aware that as a default, any information you post on the Services, including without limitation reviews, comments, and text, may be available to and searchable by all users of the Services. We collect this information for providing the Services and administrative purposes.

The purposes for which we use your personal information are described in further detail in the “How We Use Personal Information We Collect” section below.

B. Personal Information Collected Automatically Including Through “Cookies” or Other Tracking Technologies

Information Collected Automatically. We automatically collect certain information as you use the Services, such as the following:

· Usage Information. We may collect information automatically through your use of the Services, such as which of the pages on the Services you access, the frequency of access, and how long you spend on our Services.

· Device Information. We may collect information about the device you are using, such as hardware model, operating system, application version number, browser, and IP addresses.

· Mobile Device Information. In addition to the Device Information listed above, when you access our Services via a browser on your mobile device, we may collect mobile network information, including telephone number, the unique device identifier assigned to that device, mobile carrier, operating system, and other device attributes.

· Location Information. We may collect information about your actual location, which may be determined from GPS and other sensors that may reveal information on or nearby devices, Wi-Fi access points, and cell towers.

Cookies. Cookies are small files created by websites, including our Services, that reside on your computer’s hard drive and that store information about your use of a particular website. When you access our Services, we use cookies and other tracking technologies to:

· Estimate our audience size and usage patterns;

· Store information about your preferences, allowing us to customize our Services according to your individual needs;

· Contact you to provide you with information or services that you request from us;

· Advertise new content, events, and services that relate to your interests;

· Provide you with more personalized content that is most relevant to your interest areas; and

· Recognize when you return to our Services.

We set some cookies ourselves and others are set by third parties. You can manage your cookies preference as described in the “Your Privacy Options and Configurations” section below.

Cookie Retention Period. Some cookies operate from the time you visit the Services until the end of that particular browsing session. These cookies, which are called “session cookies,” expire and are automatically deleted when you close your Internet browser.

Some cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser. These cookies are called “persistent cookies” and the length of time they will remain on your device will vary from cookie to cookie.

Persistent cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Services, how your use of the Services may change over time, and the effectiveness of advertising efforts.

Mobile App Information. When you use our mobile app, we will collect certain information regarding your usage, the specifics of which will depend on how you use the application. We collect this information for the purposes of providing the services, analytics and research, and customer service.

Our mobile app may also use certain third party APIs, which will allow you additional functionality if you choose to use them. You should refer to the privacy policies of those third parties to determine how they may use your personal information.

3. HOW WE USE PERSONAL INFORMATION WE COLLECT

We use your personal information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.

A. Providing Our Services

We use your information to fulfill our contract with you and provide you with our Services, such as:

· To provide safe parking environment.

· To provide you with parking discounts or promotions.

· To enforce parking rules and access controls at our facilities.

· To provide you with notices about your account and reservations.

· Managing your information and accounts;

· Providing access to certain areas, functionalities, and features of our Services;

· Answering requests for customer or technical support;

· Communicating with you about your account, activities on our Services, and policy changes;

· Processing your financial information and other payment methods for products or Services purchased or used;

· Processing applications if you apply for a job we post on our Services; and

· Allowing you to register for events.

B. Administrative Purposes

We use your information for various administrative purposes, such as:

· Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;

· Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;

· Measuring interest and engagement in our Services;

· Improving, upgrading, or enhancing our Services;

· Developing new products and services;

· Ensuring internal quality control and safety;

· Authenticating and verifying individual identities, including requests to exercise your rights under this Privacy Policy;

· Debugging to identify and repair errors with our Services;

· Auditing relating to interactions, transactions, and other compliance activities;

· Sharing personal information with third parties as needed to provide the Services;

· Enforcing our agreements and policies; and

· Carrying out activities that are required to comply with our legal obligations.

C. Marketing and Advertising our Products and Services

We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law. Some of the ways we market to you include email campaigns, custom audiences advertising, and “interest-based” or “personalized advertising,” including through cross-device tracking.

If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth in “Contact Us” section below.

B. With Your Consent

We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.

4. HOW WE DISCLOSE PERSONAL INFORMATION WE COLLECT

We may collect, use, or disclose personal information for a variety of business purposes, including the following:

· Business Partners and Affiliates. We may collect personal information from and disclose personal information with our business partners and affiliates, including legal advisors and financial advisors, co-branded partners, and other third parties. We may combine that information with other information we collect about you, but we will always use the information as described in this Policy. We may also disclose personal information to our affiliates, subsidiaries, joint ventures or other companies under common control.

· Business Transactions or Mergers. We reserve the right to disclose your personal information to third parties as part of any potential business or asset sale, merger, acquisition, investment, round of funding, or similar type of transaction. Additionally, if we are entering into a corporate transaction with a third party, we may receive personal information in connection with the diligence. If we close a transaction, the third party may transfer personal information, which we would use as described in this Policy.

· Bankruptcy or Insolvency. In the event of bankruptcy, insolvency, or dissolution proceedings, we may disclose your personal information with third parties as part of the sale or reorganization process.

· Service Providers. We use service providers to perform various functions on our behalf, such as parking enforcement providers, parking payment processors, and data analytics and marketing providers. We may also receive personal information from service providers.

5. YOUR PRIVACY RIGHTS

Under certain international and U.S. state privacy laws, you may be entitled to various privacy rights. Although they may not all apply to us, Diamond Parking values your privacy, and we therefore affords privacy rights to all individuals regardless of their residency. The chart below explains these rights, although some exceptions may apply:

Consumer Right	Explanation
Right to Know/Access	You may have the right to confirm whether we are processing your personal information, the right to know specific pieces of personal information we have collected about you, to know the categories of personal information we are processing or have processed, and the right to access that data. You also have the right to know the third parties, or categories of third parties, to whom we have disclosed your personal information.
Right of Correction	You may have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.
Right of Deletion	You may have the right to delete your personal information provided by you or obtained about you.
Right to Restrict or Object	You may have the right to object to the processing of your personal information that is based on legitimate interests or your consent.
Right of Portability	You may have the right to obtain your personal information in a portable and—to the extent technically feasible—readily usable format that allows you to transmit the data to another entity without hindrance.
Right to Withdraw Your Consent	You may have the right to withdraw your consent to our processing of your personal information. Please note that your withdrawal will only take effect for future processing, and will not affect the lawfulness of processing before the withdrawal.
Right to Opt-Out	You may have the right to opt-out of the processing of your personal information for the purposes of: (1) Targeted advertising or sharing; (2) The sale of personal information; and/or (3) Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. At this time, we do not engage in decision-making based solely on automated processing, including profiling, which produces legal effects concerning you or which significantly affects you. Therefore, we do not offer rights related to profiling results.
Right to Non-Discrimination	You may have the right not to receive discriminatory treatment for exercising the privacy rights conferred by law. We will not discriminate against you because you exercised any of your privacy rights, including, but not limited to, by: denying goods or services to you; charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; providing a different level of quality of goods or services to you; or suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
Right to Appeal Your Decision	You may have the right to appeal our decision if we decline to process your request. If applicable laws grant you an appeal right and you would like to appeal our decision with respect to your request, you may do so by informing us of this using the information provided in your request decision correspondence, or if that is not available, the information in the “Contact Us” section below and providing us with information supporting your appeal.

Sensitive Data. We will process sensitive data (as the term or its equivalent is defined by applicable privacy laws) in accordance with any applicable privacy laws. In some instances, that means we will not collect sensitive data without first obtaining your consent or providing you with the right to opt out.

Exercising Your Rights. To exercise your rights, to know/access, correction, deletion, restrict, or portability, as applicable, please email us at [email protected] or at 888-587-1111. To exercise your right to opt-out of sales or sharing of your personal information for targeted advertising please visit our “Your Privacy Choices” page.

Verification. To ensure the protection of your personal information, we may need to verify that the individual submitting a request is the consumer to whom the request relates prior to processing the request, or an authorized agent. To verify a consumer’s identity, we may request up to three pieces of personal information about you to compare against our records when you make a request.

Making a verifiable consumer request does not require you to create an account with us. However, we may require that you access a previously existing account where necessary to submit the request.

We will only use personal information provided in your request to verify your identity and will delete any information you provide after processing the request. We reserve the right to take additional steps as necessary to verify the identity of consumers where we have reason to believe a request is fraudulent.

You may choose a person or business that you authorize to act on your behalf to submit your requests (“Authorized Agent”). If you choose to use an Authorized Agent, we require that you provide the Authorized Agent with written permission to allow them to submit your request and that you verify your identity directly with us. Failure to do so may result in us denying your request.

6. YOUR PRIVACY OPTIONS AND CONFIGURATIONS

Depending on the device(s) you use to access the Services, you may be able to select certain privacy choices or configuration, which are further described below:

· Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms and Conditions or this Privacy Policy).

· Mobile Devices. We may send you push notifications through our mobile application. You may opt out from receiving these push notifications by changing the settings on your mobile device.

· Do Not Track (“DNT”). DNT is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals. At this time, our Site responds to the Global Privacy Control.

· Cookies and Personalized Advertising. You may stop or restrict the placement of cookies and tracking technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt out of personalized advertisements on some mobile applications by following the instructions provided by Android or iOS. You can find out more about cookies and how to manage them by visiting https://ico.org.uk/for-the-public/online/cookies/.

7. SUPPLEMENTAL PROVISIONS FOR CALIFORNIA

This section supplements our Policy and only applies to our processing of personal information that is subject to California Consumer Privacy Act, Cal. Civ. Code § 1798.100 et seq. as amended by the California Privacy Rights Act .

A. Collection of Personal Information

In the preceding 12 months, we have collected personal information from the following categories identified in Section 2, which are described using the terms identified under the CCPA: identifiers, personal information, commercial information, internet or other similar network activity, professional or employment related information, and inferences.

B. Disclosure of Personal Information

In the preceding 12 months, we have disclosed personal information in the following categories: identifiers, personal information, commercial information, internet or other similar network activity, geolocation data, and inferences with service providers. We disclose content posted on our social media platforms (e.g., if a consumer “comments” on a story) with other consumers. Such posts may include information in the category of personal information and identifiers, but the content depends on the individual posts.

C. Sharing of Personal Information

In the preceding 12 months, we have shared for cross-contextual behavioral advertising personal information in the following categories: personal information, identifiers, commercial information, and internet or similar networking activity. Categories of third parties with whom personal information is shared under the CCPA include data analytics providers and advertising and marketing providers.

D. Sales of Personal Information

In the preceding 12 months, we have not sold the personal information of any consumer for monetary consideration. However, our use for cookies and other tracking technologies may be considered a sale of personal information under the CCPA. Categories of personal information that we have sold under the CCPA include the following: identifiers, personal information, commercial information, internet or similar network activities, and inferences. Categories of third parties to whom personal information is sold under the CCPA include data analytics providers and advertising and marketing providers.

E. Collection of Personal Information from Children under 16

In the preceding 12 months, we have not knowingly collected or processed personal information pertaining to children under the age of 16.

F. Sensitive Data

If we process sensitive data as defined by California law, we will only do so for the purposes specifically authorized by California law and in a manner that is necessary and proportionate for those purposes. As such, we do not perform any processing for which a Right to Restrict request is available.

8. LEGAL BASES FOR PROCESSING PERSONAL INFORMATION

You may be entitled to know our legal basis for processing your personal information pursuant to applicable law. Our processing of your personal information is supported by the following legal bases:

· For Performance of a Contract. We may process your information where required to provide you with our Services. For example, we may need to process your information to respond to your inquiries or requests.

· When We Have a Legitimate Interest. We may process your information where we or a third party have a legitimate interest in processing your information. Those legitimate interest include, but are not limited to, fraud preventions, network security, identifying usage trends, determine the effectiveness of promotional campaigns, expanding our business activities, and improving the Services and the content and functionality of our Services.

· With Your Consent. We may process your information where you have consented to certain processing of your information.

· For Compliance with Our Legal Obligations. We may process your information where we have a legal obligation to do so. For example, we may process your information to comply with tax, labor, and accounting obligations.

The specific legal bases corresponding to the purposes for which we process your personal information is set forth in the chart below:

Purpose of Processing	Performance of a Contract	Our Legitimate Interests	Your Consent	Compliance with Our Legal Obligations
To Provide Our Services	✔	✔		✔
For Administrative Purposes	✔	✔		✔
For Marketing and Advertising Our Services		✔	✔

9. CROSS-BORDER TRANSFERS OF PERSONAL INFORMATION

We process personal information on our servers in the United States of America, which does not have an adequacy decision, and may do so in other countries. If you use our Services or otherwise provide us with information from outside of the United States, you expressly consent to the transfer of your data to the United States, the processing of your data in the United States, and the storage of your data in the United States.

Personal information about you provide while in another country, including an EEA member state, the UK, or Switzerland may be transferred to the United States. Applicable data protection laws may permit such transfers when necessary for the performance of a contract between you and us, if we obtain your explicit consent to such transfer, or if it is in our legitimate interest to transfer the personal information. The laws in the United States may not be as protective as the applicable data protection laws in the EEA, UK, and Switzerland or the laws of other jurisdictions where you may be located. If we transfer personal information from the EEA, UK, or Switzerland, or another country with cross-border transfer obligations, we will provide an appropriate safeguard, such as using standard contractual clauses.

For more information, please contact us using the information provided in the “Contact Us” section below.

10. HOW LONG YOUR PERSONAL INFORMATION IS KEPT

We will retain your personal information until the personal information is no longer necessary to accomplish the purpose for which it was provided, subject to exceptions as discussed in this Policy or under applicable law, contract, or regulation.

We determine how long to retain your personal information by taking into account various criteria, such as the type of Services provided to you, the nature and length of our relationship with you, possible re-enrollment with our Services, the impact on our Services we provide to you if we delete some information from or about you, and our obligations under applicable law.

We may retain your personal information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations, to protect you, other people, and us from fraud, abuse, an unauthorized access, as necessary to protect our legal rights, or for certain business requirements.

11. OUR COMMITMENT TO DATA SECURITY

The security of your personal information is important to us. We take various reasonable organizational, administrative, and technical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. If required by law to do so, we will notify you and/or the relevant supervisory authority in the event of a data breach.

However, we cannot and do not guarantee complete security, as it does not exist on the internet.

12. THIRD PARTY LINKS

Our Services may contain links to third-party websites. When we provide links, we do so only as a convenience and we are not responsible for any content of any third-party website or any links contained within. It is important to note that this Policy only applies to our Services. We are not responsible and assume no responsibility for any personal information collected, stored, or used by any third party as a result of you visiting third-party websites. We also advise that you carefully read the privacy notice of any third-party websites you choose to visit.

13. CHILDREN’S PRIVACY

Our Services are not directed at children (as defined under applicable law), and we do not knowingly collect or otherwise process personal information from children. If you believe we may have been provided children’s information, you may alert us by contacting us as set forth in the “Contact Us” section below.

14. POLICY CHANGES

This Policy may change from time to time. If we need to change this Policy at some point in the future, we will post any changes on this page. If we make a significant or material change to this Policy we will notify you as required by applicable law. You should check these terms when you use the Services. Your continued use of the Services constitutes acceptance of the most current version of this Policy.

15. CONTACT US

If you have any questions about this Privacy Policy, you may email us at [email protected].