Diamond Dialog & News

Archive for July, 2012


A Place To Stay Forever

In the spring of 2010, Diamond Parking expanded its operations into Kelowna BC, located in the beautiful Okanagan Valley. A successful first year led to the expansion of the brand into the City of Penticton BC in the spring of 2011. This quaint community located 40 miles/65 kilometers south of Kelowna, sits nestled between Lake Okanagan and Skaha Lake. The city boasts many world class wineries and events, including the Subaru Iron Man Canada Triathlon — and is a very popular vacation destination.

With the city welcoming vacationers and tourists from around the world, Diamond Parking felt right at home putting its decades of experience to work in the parking sector of the city. Drawing from their experience in other vacation destinations where they operate parking facilities, including Hawaii, California, Washington
and Alaska — Diamond Parking was quickly involved with the City of Penticton and local businesses, working hard to help manage the large seasonal increase in traffic volumes.

Partnering with local businesses including The Days Inn and Conference Center, Westminster Bowling, Pen-Mar Cinemas, Wildstone Construction and numerous other landlords, Diamond Parking was able to create site-specific solutions to manage their parking facilities. Whether the requirement was for parking enforcement and control or generating passive revenue streams from surplus parking, Diamond Parking’s 90+ years of experience was instrumental in assisting the business community to continue to service their customers and providing convenient access to parking.

Most recently Diamond Parking has been involved with the design, construction and operation of one of the largest parking facilities in the city. With a vacant property, a full city block in size, waiting to be developed in future years Diamond Parking’s Team saw a blank canvas to work with. The management team worked diligently with the City’s Council and planning department to create a 100+ stall parking facility. The project turned what was once an unsightly, un-kept gravel lot, into a well lit parking facility complete with landscaping and bicycle storage for the community helping to ease the pressures of parking in the area.

With multiple more parking locations and partners on the horizon, Diamond Parking is immersed in one more community, and its brand continues to grow across Canada.

Download the PDF of our Summer 2012 newsletter to see the latest news.


Diamond Parking Launches New Website

Just like trendy fashions, websites can go out of style as well. What was all the rage a couple of years ago is now viewed as passé and stale. When people visit websites they see it as a reflection of the business. That’s why, says Myron Spiegel, Director of Diamond’s Parking Operations, it was important for Diamond’s new website to make an impact and stay ahead of the curve. “Our previous site was a reflection of where we have been rather than where we are headed.”

When we began the website redesign process in late 2011, specific goals and criteria for success were clearly stated. The overall goal was to create a better experience for all of Diamond’s customers and clients.
“We wanted the new website to be more customer friendly, easy to navigate, appealing and pleasing to look at. We surveyed our parking managers, interviewed our clients and customers, as to what is important to them for the website to have.” This process helped define design elements such as color, font and style as well as customer-friendly programs. “With our new Find Parking feature, parking customers can pinpoint convenient locations, view monthly rates, type of location, and even see familiar landmarks listed close to where they are parking.”

Another key feature explained on the site is Diamond’s Call to Park Mobile Technology. The service eliminates the need for cash or inserting a credit card into an onsite pay box. Parkers can also extend their parking session by phone and receive an alert when their parking is about to expire.